ABOUT US

Welcome to Heart of Lule, your new destination for exceptional activewear, established in the scenic landscapes of Norway in 2019. Born from a passion for creativity, every piece in our collection is thoughtfully designed to bring the joy of movement into your life.

Our mission is to encourage an active lifestyle with our striking designs, vibrant colors, and superior materials. We pledge to deliver not just high-quality and functional attire but also clothing that feels great to wear. At the heart of our brand is a commitment to sustainability, artistry, and unparalleled quality, with fabrics that stand among the elite in the industry.

We meticulously choose and rigorously test our materials to ensure they meet the highest standards of comfort, functionality, and longevity. "Lule," a term of endearment for an extraordinary and compassionate woman, captures the essence of our brand—Heart of Lule.

For any inquiries or just to say hello, please reach out to us at contact@heartoflule.com. We're here to support your journey towards a more active, joyful life.

Read what customers say about us:

★★★★★
I am a Pilates teacher and I have many tights, but I had never had such beautiful and comfortable tights as these 👍 I love to wear them during my Pilates session !!
Marianne K.
Norway

★★★★★
I LOVE my Loveit Sweater.
I have the sweater in colours lavender and sea green. Next on my shopping list is a black one💝
I have washed it several times and it is just as nice❣️
Mona G.
Sandnes, Norway

★★★★★
Love how soft it feels and how good it looks! Love the pattern! Very happy with my purchase! Very fast delivery and excellent service. I will buy again 😍
Jane D.
Norway

★★★★★
Very comfortable to train in, no annoying seams and the sweat absorbs great, and you feel well-dressed and nice😃👍
Bente
Norway

★★★★★
Very happy with the purchase! Fast delivery and good service. Training clothes of good quality, comfortable material with a nice pattern, which stays nice after several washes! Good fit and normal in size :) I will definitely shop here again. Recommend to try;)
Kristin
Norway

★★★★★
Great online store with nice pictures of the products and informative descriptions. Easy to order and top service👍
Evy B.
Sola, Norway

★★★★★
Very good quality and fast delivery! My new favorite shop to buy training clothes from. Very good service, super happy for quick and good help when I was wondering about something. Beautiful fabrics, will not take off my leggings!
Solveig F.
Oslo, Norway