ABOUT US

Heart of Lule was founded in Norway in 2019. The company is located on the west coast, more specifically on Hommersåk outside Stavanger. Here all the ideas are created and here all the goods are designed.

We want to inspire joy of exercise through beautiful designs, beautiful colors and good materials. The products should be of high quality, be functional and not least be nice to wear. We are committed to sustainability, aesthetics and quality at every level, and the fabrics we use are among the best on the market.

All materials are carefully selected and tested for comfort, functionality and durability. Lule / Lulu is a slang word for 'the most amazing girl' / 'a fantastic and kind-hearted girl' - hence the name Heart of Lule.

If you have any questions, you are welcome to contact us at: contact@heartoflule.com

Read what customers say about us:

★★★★★
I am a Pilates teacher and I have many tights, but I had never had such beautiful and comfortable tights as these 👍 I love to wear them during my Pilates session !!
Marianne K.
Norway

★★★★★
I LOVE my Loveit Sweater.
I have the sweater in colours lavender and sea green. Next on my shopping list is a black one💝
I have washed it several times and it is just as nice❣️
Mona G.
Sandnes, Norway

★★★★★
Love how soft it feels and how good it looks! Love the pattern! Very happy with my purchase! Very fast delivery and excellent service. I will buy again 😍
Jane D.
Norway

★★★★★
Very comfortable to train in, no annoying seams and the sweat absorbs great, and you feel well-dressed and nice😃👍
Bente
Norway

★★★★★
Very happy with the purchase! Fast delivery and good service. Training clothes of good quality, comfortable material with a nice pattern, which stays nice after several washes! Good fit and normal in size :) I will definitely shop here again. Recommend to try;)
Kristin
Norway

★★★★★
Great online store with nice pictures of the products and informative descriptions. Easy to order and top service👍
Evy B.
Sola, Norway

★★★★★
Very good quality and fast delivery! My new favorite shop to buy training clothes from. Very good service, super happy for quick and good help when I was wondering about something. Beautiful fabrics, will not take off my leggings!
Solveig F.
Oslo, Norway